It was almost too perfect.
Out of well over a hundred thousand entries submitted to our “Name in the Game” event, the small–randomly generated!–list of potential winners included the name “Payton Lane Easter.” We couldn’t make up a more fitting name for a citizen of Columbia if we tried. So we didn’t. Our art leads chose it unanimously. Congratulations, Mr. Easter.
So here’s the in-world advertisement for Payton Lane Easter & Sons Premium Automated Stallions. It was created by Irrational artist Mike Swiderek.
Keep your eye out for it when you watch the next BioShock Infinite gameplay demonstration to be shown at E3. And check back on the Irrational site later this week for another unique opportunity.